Role Playing Works -  Better than Ever! 

Marcus Latour, the director of sales enablement at eFolder, recounts an eye-opening experience he had running a team of political canvassers in New York City early in his career.

Marcus shares how he has been able to recapture and scale the energy and success of that memorable team with a role-play automation platform. He lists the results of his ongoing story program – more sales, better selling and better engagement.