Better Stories: Better Product Launches

Product Marketers do all the hard work of messaging,  but don’t have a good way to consistently get the key stories into the sales conversation.

Most sales rep doesn’t have the time or skill set to synthesize all the launch deliverables into compelling talk tracks and stories. Because this ‘final mile’ isn’t addressed, sales reps don’t have the key tools to establish the credibility and frameworks needed to move prospects to action.  Consequently, most product launches underperform.

This demo shows how the fictional company Ultra Mobile rolls out videos of experts modeling – in role – how to deliver the 5 key most important stories along with its new Gonculator product.  It then shows how SharperAx makes it easy for the reps to use their webcams and screencasters to learn, practice, get coached and master these important product launch stories.