Every Chief Sales Officer must seize growth opportunities. Yet these days, they face an uphill battle. Now more than ever, prospects view salesmen and saleswomen as time-sucking annoyances. In fact, they say 90% of sales calls are a "waste of time*.
Our belief is that the biggest miss in sales leadership today is failing to invest resources in the single biggest needle-mover of sales success – the sales conversation.
B2B companies always ask themselves - “can marketing help us win more business?”