This is the third of a four part series on The Storytelling Enterprise. This series outlines the power and promise of capturing the organizations’ relevant selling stories for your sales team and – in a timely way – delivering them so they can be easily practiced and mastered.
Our story so far
Part I of the Storytelling Enterprise blog series outlined the power of everyone in your company capturing stories for the sales team and gave some good examples of selling stories. But what format do you use and how do you deliver these stories to your sellers?
Part II outlines how to capture your stories in a story deck that is easy to use and in a format that a sales person can easily digest and practice. But what is the best way to leverage the story deck to get your sales team mastering these important selling stories?
The weekly story workshop
Hubspot approached me about posting the third installment of the Storytelling Enterprise on their sales blog, which I was delighted to do. Please click here to continue reading, thanks!
Read Part IV of the series - "Operationalizing" Storytelling - SharperAx