Building a Great Story Program: Message Discipline for Sales 

Keith Goldberg, Chief Revenue Officer for Vendini discusses how building a great story program is the last mile solution for winning sales conversations.

Hear how the sales organization at Vendini has gained confidence in their selling efforts through an enterprise-wide story program that provides ongoing sales training. Listen how Keith has used SharperAx as a tool to increase deal size by 50%.

Also learn how sales reps can extend the impact of traditional sales training with stress-free role playing that works.