Paul McGheeSharperAx was founded in 2012 by Paul McGhee, a 3-time software VP of Sales and a founding partner of Sales Scale Partners.

During his sales leadership roles and leading more than 20 sales playbook engagements as a consultant, McGhee learned that the reps with the best “selling stories” win.

And that the best way for entire sales teams to nail and scale winning sales conversations is through role-playing. Unfortunately, most companies don’t consistently role-play for two reasons – it is inconvenient and sales reps don’t like it because it is stressful. SharperAx overcomes both challenges by supporting successful story programs with its easy-to-use role play automation system.

SharperAx’s customers are selling better because their reps develop the competence, confidence and credibility to engage in conversations that move prospects to action.